![]() Zhuo says Facebook will tweak its formulas based on how people respond. Now, posts marked "angry" or "wow" will bump up, too.īut Facebook wants to show what it thinks you're most interested in-and that might ultimately mean mostly happy posts, rather than ones that evoke sadness or anger. Ones that get a lot of likes, for instance, will tend to show up higher. Once you have this, you can start marking older posts as "wow" or "sad," too.įacebook has a complex formula for deciding which of your friends' posts are more prominent. If you don't update your app, you'll just see the number of likes. With Reactions, you see how many people have reacted in some way, along with the top three reactions, such as "love" followed by "haha" and "wow." You can get breakdowns for each reaction-the total and specific people. You'll get the feature automatically on Web browsers, but you'll need to update your app on iPhones and Android devices (no word yet on Windows and BlackBerry).įacebook already shows how many people like a post and lets you tap or click on the count for a list of people. The rollout is expected to take a few days to complete. But Zhuo says in the countries tested, people used the alternatives more frequently over time. Zhuo says people click on "like" more than a billion times a day, so "we didn't want to make that any harder." It's still the go-to reaction for most posts. Even a generic happy face "was a little bit ambiguous and harder for people to understand," Zhuo says.Įach reaction comes with an animated emoji, such as the thumbs up for "like" and a heart for "love." These emojis will look the same around the world, but phrases such as "love" will be translated. Think of having to flip through pages and pages of emojis: Do you want one wink, a tear, a full frown or a half frown?įacebook ultimately chose these six reactions for their universal appeal-something that could be understood around the world. Facebook considered dozens of reactions-but offering them all would have been confusing. It chose the most common ones and tested those. (AP Photo/Mary Altaffer)įacebook chose to offer more nuanced reactions-"love," ''haha," ''wow," ''sad" and "angry"-alongside "like"-to give users "greater control over their expressivity," says Julie Zhuo, Facebook's product design director.įacebook went through comments on friends' posts, as well as emoji-like stickers people were using. Facebook's Like button is getting some company, as the company rolls out alternatives worldwide after testing in a few countries. 18, 2016 photo taken in New York, Julie Zhuo, product design director at Facebook, demonstrates the new emoji-like stickers customers will be able to press in addition to the like button. Are you disliking the death or the call for sympathy? Users have long requested a "dislike" button, but that was deemed too negative and problematic. When a friend posts that his father has died, or a cousin gets frustrated with her morning commute, hitting "like" might seem insensitive. Here are seven things to know about Facebook's latest feature, known as Reactions. You have to hold that button or mouse over the "like" link for a second or two for the alternatives to pop up. The thumbs-up "like" button will look just as it long has, without the other choices cluttering the screen or confusing people. In changing a core part of Facebook-the 7-year-old "like" button has become synonymous with the social network-the company said it tried to keep things familiar. On Wednesday, Facebook started making "haha," ''angry" and three other responses available in the U.S. Facebook has been testing alternatives to "like" in about a half-dozen countries, including Ireland, Spain and Japan. ![]()
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